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The Collaboration Challenge: How Nonprofits and Businesses Succeed Through Strategic Alliances

by James E. Austin

The twenty-first century will be the age of alliances," says Harvard Business School professor James Austin. In these complex times, no organization can succeed on its own. Nonprofits know they must become more businesslike, and businesses know they must become more socially responsible.

In the Drucker Foundation's latest book, The Collaboration Challenge: How Nonprofits and Businesses Succeed Through Strategic Alliances (Jossey-Bass Publishers, April 2000), Austin demonstrates how businesses can strengthen their bottom lines by partnering with nonprofit organizations -- and how nonprofits can use such partnerships to further their charitable work.

Austin, Chair of the Initiative on Social Enterprise at the Harvard Business School, draws on in-depth research into partnerships forged by such companies as Hewlett-Packard, Reebok, the Bayer Corporation, Timberland, Nordstrom, Visa, and Starbucks, and by such nonprofits as Amnesty International, CARE, City Year, the American Humane Association, and Time to Read. His analysis shows how well managed collaborations can help build brand identity and goodwill, reinforce employee commitment, uncover new business opportunities and sources of revenue, and provide powerful opportunities for organizational learning.

The Collaboration Challenge: How Nonprofits and Businesses Succeed Through Strategic Alliances
Author: James E. Austin
Hardcover, Jossey-Bass, 2000
ISBN: 0787952206
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The Collaboration Challenge: How Nonprofits and Businesses Succeed Through Strategic Alliances
Jossey-Bass Publishers , 2000
ISBN: 0787952206

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